GetVocal AI: New Branding and Strengthening of Digital Presence
01. Client
GetVocal AI is an innovative startup based in Paris, France, specializing in conversational artificial intelligence, transforming business interactions by automating and optimizing phone operations across various industries.
02. Challenges
1. Establish GetVocal AI’s presence in the digital market
2. Highlight its leadership in the AI sector with effective rebranding and online communication strategies
3. Educate the public on the benefits of conversational AI
4. Differentiate the brand from its competitors
03. Solutions
Rebranding and Visual Identity:
We redesigned the brand identity, integrating “GetVocal” and “AI” through a Gestalt-inspired arch, symbolizing the seamless integration of advanced technology. A compact version of the logo was also developed—ideal for app icons and other limited spaces—while retaining the brand’s strength and recognition.
Strengthening Digital Presence:
- Website: We created a dynamic and engaging website to showcase GetVocal AI’s innovative solutions, maximize conversion rates, and effectively communicate the brand’s value proposition.
- Social Media Management: We implemented a comprehensive strategy on LinkedIn, Instagram, and Facebook, focusing on content creation, strategic planning, and full management to establish a strong and distinctive online presence.
- Content Creation: We developed targeted content for social platforms, aimed at educating and engaging the audience, highlighting the efficiency and unique advantages of conversational artificial intelligence.
- Sales Materials and Onboarding Platform: The VX team revamped the sales deck and designed the entire layout for GetVocal AI’s onboarding platform, ensuring a consistent and professional user experience.
04. Results
- Increased Brand Visibility: The rebranding and digital presence strengthening resulted in a significant increase in brand visibility and recognition in the competitive artificial intelligence market.
- Higher Engagement and Conversion Rates: The social media campaigns and new landing page led to increased engagement and improved conversion rates, generating qualified leads and strengthening GetVocal AI’s market position.
- Strategic Growth: Through our combined expertise, GetVocal AI is well-positioned to continue its growth trajectory, offering innovative solutions to a broader audience.
