VX Comunicação | Musquée

Overview

Musquée Herbarium: The Phytocosmetic Revolution with Rosehip Oil

Herbarium

01. Clients

A Musquée Herbarium é uma marca inovadora no setor de fitocosméticos, que promove o cuidado da pele de forma natural, saudável e eficiente.

01. Challenges

1. Introduce its new product line based on rosehip oil to the market
2. Strengthen brand awareness in consumers' minds, increasing its presence across new media spaces

Process

STRATEGY TO CAPTURE AUDIENCE ATTENTION:

03. Solutions

Media Actions:
For online media, we invested in campaigns across platforms like YouTube, Facebook, Instagram, TikTok, and Google. For offline media, we selected strategic channels to reinforce the brand's presence, including:

TV: Ads on channels like GNT, H&H, Discovery, and Viva.
OOH (Out-of-Home): Billboards in iconic locations like Fashion Mall.
Magazines: Ads in renowned women's magazines, including Caras, Caderno Ela, and Marie Claire.

Mass Media Campaigns:
In 2022, we launched Musquée’s presence in OOH with a storefront billboard at Fashion Mall in Barra da Tijuca. In 2023, we expanded with campaigns in Clear Channel, Eletromidia, Move Media, Mude, and Inventiva Publicidade. In women's magazines, we ensured visibility with full-page ads in Marie Claire, Vogue, and Ela.

Product Visual Identity:
We developed the primary and secondary packaging for the Musquée line, ensuring cohesive visual identity at points of sale.

Trade Marketing:
To boost the competitiveness of the Musquée line, we implemented:

Interventions in points of sale (POS)
Both physical and digital displays

Event Presence:
Musquée partnered with Ela Magazine at the Talk Elas por Ela event and participated in special activations at Rio Gastronomia 2023 and the Carandaí 25 fashion event.

04. Results

The campaign significantly increased Musquée's presence, both on digital platforms and traditional media, solidifying its status as a reference in the phytocosmetic market. Key highlights include:

OOH: A notable increase in visibility with the storefront billboard at Fashion Mall.
Magazines: Guaranteed presence in leading women's publications.
Events: Partnerships and activations at high-profile events, strengthening the brand’s position in the market.