Riberalves: Elevating Digital Presence in Brazil
01. CLIENT
Riberalves is one of the leading codfish brands in Portugal, with a strong tradition and presence in the European market.
02. Challenge
1. Strengthen the brand’s connection with Brazilian consumers.
2. Expand and diversify Riberalves' communication in Brazil, going beyond seasonal campaigns to integrate codfish into Brazilians' everyday lives.
3. Manage social media to reflect Riberalves' identity
4. Reach different audiences with cohesive and effective visual communication.
03. Solutions
Customized Content:
We created relevant content tailored to different audiences, highlighting the versatility of codfish for various occasions.
Interaction and Engagement:
We actively managed consumer interactions, answering questions and fostering a closer relationship with the brand.
Strategic Ads:
We invested in advertising campaigns aligned with consumer behavior on each digital platform, aiming to maximize communication reach and impact.
Cohesive Visual Communication:
We developed a balanced and consistent visual language across all content, clearly and attractively reflecting the brand's identity.
04. Results
- Increased Digital Presence:
The brand’s visibility on Brazilian social media grew significantly, reaching new audiences and strengthening Riberalves' position in the market. - Higher Engagement:
The interaction and response strategies generated a significant increase in consumer engagement, bringing Riberalves closer to its audience. - Brand Recognition:
Structured communication and visual consistency helped consolidate Riberalves' identity in Brazil, making codfish a more present option in the daily lives of consumers.
