Stanley: From Online to Offline
01. CLIENT
Stanley is an iconic brand known for its innovation in producing mugs, tumblers, thermos bottles, and more, with long-lasting durability and the ability to withstand extreme conditions. Stanley stands out for its quality and reliability.
02. Challenges
1. Revitalize the brand’s online and offline presence in Brazil, leveraging its adventurous spirit to connect with the audience.
2. Develop an effective strategy to increase social media engagement.
3. Create real-world experiences that would captivate and connect consumers with the brand.
03. SOLUTIONS
Digital Engagement: We tapped into Stanley’s adventurous essence to create social media campaigns that resonated with its fans. The results were thousands of interactions and high engagement rates, boosting the brand's online visibility.
Real-Life Experiences: Beyond digital, we promoted actions at fairs, races, and events, enchanting the audience and creating genuine connections. The strategy included editorial design, special activations, and support in offline media, ensuring a strong and interactive presence for Stanley.
User Experience Focus: To translate Stanley’s adventurous tradition to Brazil, we created a modern website with optimized e-commerce. The brand’s international identity was adapted, and the strategy included structured SEO along with innovative apps and games.
Stanley Hydrates App: We developed the "Stanley Hydrates" app, which calculates the ideal daily water intake based on personal data. The app helped solidify the brand's presence in users’ daily routines, offering challenges and goals that encouraged continuous use of Stanley products.
04. RESULTS
Social media actions resulted in thousands of interactions and impressive engagement rates. Offline experiences, such as fairs and events, strengthened the connection with the audience. The brand’s digital presence was significantly expanded, consolidating Stanley's impact in Brazil. The growth of social media followers was also noteworthy:
- Instagram: +500K
- Facebook: +400K
- YouTube: +10K subscribers
